Napoleon Hill’s Thought for the Day ------------------------------------------------------------
** The man who dipped a chunk of ice cream in chocolate and called it Eskimo Pie made a fortune for the five seconds of imagination it took to create the idea. ------------------------------------------------------------
** We are just beginning to understand the mysterious ways in which the mind works, but successful people have long known how to use the power of creative vision to their advantage. Many “new” ideas are really nothing more than a new combination of two well-known products or ideas. Nevertheless, great fortunes have been built upon such combinations when they are supported by a clever name and marketing campaign. ------------------------------------------------------------
** There is a definite process that you can use to tap into your imagination. In his book A Technique for Producing Ideas, James Webb Young identified five steps: ------------------------------------------------------------ * ** Gather the appropriate information. ------------------------------------------------------------ * ** Work the information over in your mind. ------------------------------------------------------------ * ** Incubate the idea in your subconscious. ------------------------------------------------------------ * ** Recognize the “Eureka!” stage when the idea is born. ------------------------------------------------------------ * ** Shape and develop the idea for practical application. ------------------------------------------------------------
** The technique works. Give it a try the next time you’re searching for a creative solution to an old problem. ------------------------------------------------------------
WhatsGood brings farmers markets into the 21st century
On his way to work at a restaurant in Rhode Island, Matt Tortora always passed local farms. He wondered: If farm-fresh goods abounded, why did his restaurant always source food from a distributor with no local connections?
Now, Tortora’s company, WhatsGood, pairs farmers with restaurants and average consumers to make “fresh and local” truly fresh and local.
WhatsGood started by solving a problem
Restaurants wanted farm-fresh goods. Farmers wanted to sell more of their products. But neither had time to foster connections.
Tortora leveraged his restaurant connections and visited farmers to get the first parties on his platform in 2015. In the first 2 years, WhatsGood made about $1m.
Then came the big idea
After Tortora and his co-founders Erin Tortora and William Araújo realized that they and their friends never had time to attend farmers markets but still wanted fresh foods, WhatsGood launched a new service.
Their new subscription product lets consumers buy vegetables a la carte directly from farmers, while WhatsGood delivers the purchases. So far about 20k people have signed up in the DC, Boston, and Rhode Island markets. That number is growing about 30% each month.
“I think if we had just been beholden or tied ourselves to ‘this is what we’re going to do and only what we’re going to do,’” Tortora says, “I don’t think we would’ve found the successes that we’ve found.”
Why it pays to compliment the chef, and other takeaways from the anything-as-a-service economy
In the business jargon landscape, “anything-as-a-service” (XaaS) is zooming past “Uber for X.”
The OG of the XaaS model is, of course, software-as-a-service (SaaS). The SaaS model revolutionized the tech industry by delivering software via the internet rather than on premises.
This change created benefits for both consumers (who got cheaper and more flexible services) and software creators (who could earn recurring revenue while accessing global markets).
Microsoft Dominates SAAS. AWS Dominates IaaS. You Dominate XaaS?
Other concepts that have adopted the X-as-a-service playbook include platform-as-a-service (PaaS) and infrastructure-as-a-service (IaaS). Amazon Web Services (AWS) is considered a trailblazer in both spaces.
The economics of the PaaS and IaaS models are so strong that while AWS accounted for only 13% of Amazon’s total revenue ($9B) in its previous quarter, it delivered 71% of the company’s operating income ($2.3B).
Now, dozens of business functions are ripe for X-as-a-service treatment
In all of our post-turducken hangover generosity, the Trends team has compiled a list of 100+ XaaS opportunities for your perusal. Among our favorites:
· Clothing-as-a-service (new wardrobes for $88/month)
Comments
Napoleon Hill’s Thought for the Day
------------------------------------------------------------
** The man who dipped a chunk of ice cream in chocolate and called it Eskimo Pie made a fortune for the five seconds of imagination it took to create the idea.
------------------------------------------------------------
** We are just beginning to understand the mysterious ways in which the mind works, but successful people have long known how to use the power of creative vision to their advantage. Many “new” ideas are really nothing more than a new combination of two well-known products or ideas. Nevertheless, great fortunes have been built upon such combinations when they are supported by a clever name and marketing campaign.
------------------------------------------------------------
** There is a definite process that you can use to tap into your imagination. In his book A Technique for Producing Ideas, James Webb Young identified five steps:
------------------------------------------------------------
*
** Gather the appropriate information.
------------------------------------------------------------
*
** Work the information over in your mind.
------------------------------------------------------------
*
** Incubate the idea in your subconscious.
------------------------------------------------------------
*
** Recognize the “Eureka!” stage when the idea is born.
------------------------------------------------------------
*
** Shape and develop the idea for practical application.
------------------------------------------------------------
**
------------------------------------------------------------
** The technique works. Give it a try the next time you’re searching for a creative solution to an old problem.
------------------------------------------------------------
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WhatsGood brings farmers markets into the 21st century
On his way to work at a restaurant in Rhode Island, Matt Tortora always passed local farms. He wondered: If farm-fresh goods abounded, why did his restaurant always source food from a distributor with no local connections?
Now, Tortora’s company, WhatsGood, pairs farmers with restaurants and average consumers to make “fresh and local” truly fresh and local.
WhatsGood started by solving a problem
Restaurants wanted farm-fresh goods. Farmers wanted to sell more of their products. But neither had time to foster connections.
Tortora leveraged his restaurant connections and visited farmers to get the first parties on his platform in 2015. In the first 2 years, WhatsGood made about $1m.
Then came the big idea
After Tortora and his co-founders Erin Tortora and William Araújo realized that they and their friends never had time to attend farmers markets but still wanted fresh foods, WhatsGood launched a new service.
Their new subscription product lets consumers buy vegetables a la carte directly from farmers, while WhatsGood delivers the purchases. So far about 20k people have signed up in the DC, Boston, and Rhode Island markets. That number is growing about 30% each month.
“I think if we had just been beholden or tied ourselves to ‘this is what we’re going to do and only what we’re going to do,’” Tortora says, “I don’t think we would’ve found the successes that we’ve found.”
Why it pays to compliment the chef, and other takeaways from the anything-as-a-service economy
In the business jargon landscape, “anything-as-a-service” (XaaS) is zooming past “Uber for X.”
The OG of the XaaS model is, of course, software-as-a-service (SaaS). The SaaS model revolutionized the tech industry by delivering software via the internet rather than on premises.
This change created benefits for both consumers (who got cheaper and more flexible services) and software creators (who could earn recurring revenue while accessing global markets).
Microsoft Dominates SAAS. AWS Dominates IaaS. You Dominate XaaS?
Other concepts that have adopted the X-as-a-service playbook include platform-as-a-service (PaaS) and infrastructure-as-a-service (IaaS). Amazon Web Services (AWS) is considered a trailblazer in both spaces.
The economics of the PaaS and IaaS models are so strong that while AWS accounted for only 13% of Amazon’s total revenue ($9B) in its previous quarter, it delivered 71% of the company’s operating income ($2.3B).
Now, dozens of business functions are ripe for X-as-a-service treatment
In all of our post-turducken hangover generosity, the Trends team has compiled a list of 100+ XaaS opportunities for your perusal. Among our favorites:
· Clothing-as-a-service (new wardrobes for $88/month)
· Egg-freezing-as-a-service (fertility assessments for $300)
· Games-as-a-service (unlimited video games from $12.99/month)
· Knowledge-as-a-service (like having an “on-demand, personal, graduate-level Ivy League research assistant who never sleeps”... which you probably can’t afford)
· Thanksgiving-leftovers-as-a-service (AKA “your mom”... now, go give her a big hug, you ungrateful doofus)
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