Deconstructing growth: the roles of supply and demand
Predicting the future of growth requires an understanding of where growth comes from in the first place.
The essential variables that count are
1. demand
2. supply
3. forces affecting the above
Simply put, growth happens when the supply of a product or service meets demand in the shape of a need or a problem and money changes hands.
... Engine No.1: Expansionary growth
... Engine No. 2: Disruptive growth
... Engine No. 3: Replacement growth
